According to the National Retail Federation, consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. You can read the full report here.
wpg property teams are supporting and promoting retailers during this shopping season through marketing campaigns and family-friendly events.
Highlighting retailers and products
The websites for several of our properties catch the attention of visitors right away with a Valentine’s Day banner that highlights where to find the perfect gift, date spot or sweet surprise.

Orange Park Mall launched a Valentine’s Day giveaway on Instagram promoting The Sweetheart Collection at Bath and Body Works. To enter, shoppers tag a friend in the comments of the post and follow Orange Park Mall on Instagram.

The Mall at Johnson City in Johnson City, Tennessee is supporting small businesses through the Galentine’s Market. Dozens of vendors will have their products on display, including art, crafts, baked goods and more.
Family-friendly events
Starting in early February, our property teams will hold events that create a place for families and friends to connect and celebrate Valentine’s Day. Here are just a few:
- Hearts and Crafts at Town Center at Aurora in Aurora, Colorado: This event features a card-making station, photo opportunities in front of a flower wall, Valentine-themed kids crafts and complimentary cookies.
- KidX Valentine’s Daddy Daughter Dance at Polaris Fashion Place in Columbus, Ohio: Dads and daughters are encouraged to dress in their finest attire and come dance the afternoon away. The event features a few special guests. Attendees can get their pictures taken with Cinderella, Belle, Snow White, Tiana, Jasmine, and Rapunzel.
- Galentine’s Sip ‘n Shop at Scottsdale Quarter in Scottsdale, Arizona: Spend a night shopping and having fun with friends. Attendees will receive swag bags from several retailers, including Fabletics, Kendra Scott, and Lip Lab, with gifts and exclusive discounts.
Thank you to our property teams for making this Valentine’s Day shopping season extra special.