The Mall at Johnson City

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location is everything

location is everything

The Mall at Johnson City is the region’s most dominant lifestyle destination. Located in the Tri-Cities area—Johnson City, Bristol, and Kingsport (as well as surrounding towns in the northeastern corner of Tennessee and southwestern Virginia)—the town center is easily accessed via Interstates 26 and 81 with exposure to more than 52,000 vehicles per day. This area is known for its affordability, yet still manages to maintain the brightest minds in business—their ever-expanding medical community fuels a large portion of the area’s economic development and high-income population growth. The Mall at Johnson City is the premier space for lively retail, dining, and entertainment options—especially with market-exclusive retailers comprising more than 50% of the tenant mix. With minimal competition and reasonable prices, more than 1 million shoppers regularly drive 45 minutes or more to visit the Mall at Johnson City.



trade area size


total square feet


total annual visits

5.78 avg. visits

per guest each year

52 minutes

average dwell time


median age

As Tennessee’s fourth-largest metro area, this affordable region offers a highly desirable four-season climate and is within a day’s drive to half of the eastern U.S. There has been significant evolution in the area over the past year—U-Haul recently dubbed the Tri-Cities region #12 for growth in the U.S. The Tri-Cities region has nearly 45,000 households with incomes greater than $75,000. The ever-expanding medical community in Johnson City fuels a large portion of the area’s economic development and high-income population growth. Ballad Health—which includes Johnson City Medical Center, Franklin Woods Medical Center, and Niswonger Children’s Hospital—is a major employer in the region. Additionally, the region boasts 11 universities and over 45,000 college students. East Tennessee State University alone adds over 15,200 students to Johnson City proper.

comparison map – drive time vs traffic volume
trade area map – visitor density
* data provided by


5 mile 83,800
10 mile 163,100
15 mile 256,700


5 mile 37,000
10 mile 70,300
15 mile 109,500


5 mile $78.5k
10 mile $82.4k
15 mile $83.8k
* forward-looking projection, data provided by Claritas

Property Plan

key retailers

Aerial View of Property

Wpg Retailer Handbook

Property Handbook Supplement

Property Spotlight

Recent Redevelopment

No Data Found

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2011 North Roan St. 
Johnson City, 
short-term leasing & advertising

Chris Von Lehmden


Matt Jurkowitz

short-term leasing & advertising

Melinda Davis

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