Waterford Lakes Town Center

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location is everything

location is everything

Located in Orlando, Florida, Waterford Lakes Town Center is a premier outdoor lifestyle center, featuring more than 100 specialty shops and a variety of restaurants. The center’s diverse and dynamic collection of retail brands make it the ideal shopping destination for eastern Orlando. Shoppers can choose from multiple entertainment options or stroll through more than five acres of lakes, fountains, and park-like settings. Vacationers make up a large portion of Orlando’s economy, with Disney World bringing in 12.7 million visitors in 2021 alone.



trade area size


total square feet


total annual visits

8 avg. visits

per guest each year

73 minutes

average dwell time


median age

Orlando offers much more than roller coasters and wetlands. While tourism is a large piece of Orlando’s economy, the area also has a multi-billion dollar technology industry that employs tens of thousands of people. Additionally, the University of Central Florida sits on 1,400 acres and is the second-largest university in the U.S., with more than 60,000 students.

comparison map – drive time vs traffic volume
trade area map – visitor density
* data provided by Placer.ai


5 mile 236,100
10 mile 673,400
15 mile 1,141,900


5 mile 77,800
10 mile 251,700
15 mile 441,300


5 mile $105.6k
10 mile $126.8k
15 mile $117.5k
* forward-looking projection, data provided by Claritas

Property Plan

key retailers

Aerial View of Property

Wpg Retailer Handbook

Property Handbook Supplement

Property Spotlight

New Additions

More than 60,000 sq. ft. of new openings since 2022, including Popstroke – the 3rd location for the Tiger Woods-backed golf entertainment concept, Nike Unite – the first concept store to open in Orlando, JD Sports, Build a Bear, and numerous unique eateries like Dave’s Hot Chicken, Barrio’s Tacos, and White Rabbit Dessert.

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