Gateway Mall

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location is everything

location is everything

Gateway Mall, located in the heart of vibrant Lincoln, Nebraska, is Lincoln’s premier shopping, dining, and community destination for over 50 years. The only enclosed shopping center in the area, Gateway Mall offers a diverse mix of national and regional retailers, shops, and entertainment venues, including Round One Entertainment, Dick’s, H&M, Dillard’s, Buckle, JD Sports, JCPenney, and Ross. Restaurant options are plentiful and feature regional favorites such as Granite City, as well as national chains like Applebee’s, Olive Garden, and QDoba. This 33+ acre property with over 937,000 square feet of leasable space serves a trade area population of over 1.3M. The University of Nebraska-Lincoln, with over 25,000 students, is just three miles from the center and provides a steady stream of young shoppers, tenured faculty, and university visitors. As part of the Big Ten conference, the University of Nebraska Cornhuskers host sporting events throughout the year, drawing large crowds of alumni and visitors to the area. National specialty retailers at Gateway Mall, including Victoria’s Secret, Express, Windsor, and American Eagle, benefit from this premium location.



trade area size


total square feet


total annual visits

6.69 avg. visits

per guest each year

52 minutes

average dwell time


median age

Lincoln is the state capital and second-largest city in Nebraska, second only to nearby Omaha. Its steady growth rate has made it one of the fastest growing metro areas in the Midwest, and it is the economic and cultural anchor the southeastern Nebraska metropolitan area.
Lincoln is home to the University of Nebraska, which enrolls over 26,000 students and is the city’s third-largest employer. Other major employers include the state and US governments, Lincoln Public Schools, and several healthcare systems, including Bryan Health. Lincoln boasts a growing high-tech sector, and is considered part of the greater Midwest “Silicon Prairie.”
Lincoln has been named on Forbes’ list of “Best Places for Business and Careers,” and on US News & World Report’s “10 Best Places to Retire.” The city has a robust live music scene, several performing arts venues, a growing number of art galleries, and is part of a rapidly growing craft-brewing industry.

comparison map – drive time vs traffic volume
trade area map – visitor density
* data provided by


5 mile 216,300
10 mile 323,300
15 mile 344,600


5 mile 89,800
10 mile 128,300
15 mile 136,100


5 mile $83.2k
10 mile $94.0k
15 mile $95.7k
* forward-looking projection, data provided by Claritas

Property Plan

key retailers

Aerial View of Property

Wpg Retailer Handbook

Property Handbook Supplement

Property Spotlight

Upcoming Redevelopment

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